Messages
10/25/2021
2 : 14
Proud moment, how to never run out of content ideas & increasing course completion rates [Scale Your Impact #63]
Your fill of copywriting, online course, and productivity insights
10/17/2021
19 : 44
Trojan Horse Courses, 17 copywriting tips & 10 gold standards for online learning [Scale Your Impact #62]
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10/9/2021
15 : 14
Hanging with Logic, 24 concepts to grow your audience & the 4Ws strategy for creating an awesome student experience [Scale Your Impact #61]
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9/24/2021
12 : 24
Where breakthroughs come from, how to do case studies & more exciting course launches [Scale Your Impact #59]
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9/17/2021
9 : 14
12 favorite problems, POP writing & how to ask better questions [Scale Your Impact #58]
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9/10/2021
9 : 54
3 exciting course launches, 4 stages of copywriting & 7 counter-intuitive lessons [Scale Your Impact #57]
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8/13/2021
15 : 4
Lesson learned from the best restaurant in the world [Scale Your Impact #56]
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8/6/2021
6 : 14
Monetizing the last 1%, productivity regret & an exercise for anyone who wants to sell more effectively [Scale Your Impact #55]
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7/29/2021
20 : 44
Launch experiments, Glassdoor for courses & why marketing yourself is hard [Scale Your Impact #54]
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7/23/2021
9 : 34
Matchmaking, writing lessons from Ted Lasso & learning experiences in different formats [Scale Your Impact #53]
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7/16/2021
9 : 7
This newsletter just turned 1 🎂🎉 [Scale Your Impact #52]
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7/10/2021
6 : 0
Essential writing tools, CBCs are too much & dealing with perfectionism [Scale Your Impact #51]
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7/2/2021
8 : 44
The simple funnel to launch & grow your course [Scale Your Impact #50]
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6/25/2021
1 : 54
This is how you improve your course & your marketing [Scale Your Impact #49]
Your fill of copywriting, online course, and productivity insights
6/18/2021
16 : 4
Launch lessons, finding your tribe & why you need a break [Scale Your Impact #48]
Your fill of copywriting, online course, and productivity insights
6/11/2021
13 : 34
5 common copywriting mistakes, a break from CBCs & embracing constraints [Scale Your Impact #47]
Hi Reader, It's the first time in a long time that I'm not enrolled in or starting a cohort-based course. (I'm not counting Ship 30 for 30. That's just a normal part of life now 😄.)
6/3/2021
21 : 34
Free tickets for you, launches & letting go of perfectionism [Scale Your Impact #46]
Hi Reader, What are you up to next week? Hope your calendar isn't overflowing just yet, and you can make it to one of the cool events I'll be at 😊: On Wednesday, I'm speaking at the
5/28/2021
1 : 54
On launching, rackets & decision-making [Scale Your Impact #45]
Hi Reader, What a week!! Two cool things happened... First, we wrapped up the second cohort of Minimum Viable Video and celebrated our students and their videos in our Film Festival 🎬 🎉. It was
5/24/2021
20 : 44
How to create a transformative course that your learners want to complete
Hi Reader, Why am I in your inbox on a Monday? I promised you a newsletter every Thursday, didn't I? Well, I'm sending you this *special* email because what I want to share can't wait
5/21/2021
1 : 54
Why you should give away your best ideas for free [Scale Your Impact #44]
Hi Reader, I noticed that writing and setting up a landing page is a massive hurdle for many creators. (Maybe you, too?!) But having a page to send people to is crucial if you want to grow the